Killer Marketing Plan For Startup Entrepreneurs

first_imgMark Sands, co-founder of High Risk Merchant Account LLC, enjoys writing onsmall business and entrepreneurial advise for start-up entrepreneurs. Visit us online at Facebook:This is the powerhouse of social media. This means you will likely find all audience-types on the platform. But you are not in business for everyone, so you must determine where you can find your targets and reach out to them.Instagram:This is a great tool for native advertisement purposes. Since the algorithm is optimized for valuable content, you will likely gain natural following of your target audience if you provide top quality content.Twitter:Twitter is another top notch social media channel. However, consistency is required to gain and maintain your audience. The ultimate goal though, should be to provide content that is relevant to your audience.To improve your chances of reaching even more people, you can run a sponsored ad with a little budget.You much evaluate and test each channel of social media in order to know which channel your customers feel comfortable with and how they relate to the social media channel. To add extra sweetener — you can invest a few bucks on a sponsored campaign. You can rest assured you will achieve results sooner rather than later.5. Build a referral network.Word of mouth advertising is one of the most powerful forms of advertisements, especially for small businesses. Since people make purchases based on trust and credibility, you can take advantage of their network and get a referral.Getting a referral involves a two-step process.First step:You must deliver top quality results for your clients. During this process, ensure you keep the communication lines open so you can keep them engaged throughout the course of the transaction.Second step:Ask for feedbacks. Transparency is a very important quality especially for startups. Even if something goes wrong, asking for feedbacks is a great way to learn the personalities of your clients, and how satisfied they are.Build upon these comments for the future. Whether a feedback is positive or negative — your startup will enjoy from engaging with users. A negative feedback offers you an opportunity to learn areas that require improvement while a positive feedback helps to build your referral network.Be thankful for your customers’ connection with you.If a client is satisfied with your service — you can also let such one know that you also enjoyed working with them. Let your clients know that you will be looking forward to future engagements with them.If they do not have a need for your service at the time, you can politely inquire if they know anyone who would like your offerings. Even if this doesn’t lead to a prospect right away, you can rest assured the client will keep you in mind if anything comes up in future.6. Cultivate relationships with influencers.Influencers are just as important as your customers. They are the people your target audience listens to on a daily basis. You may wish to include hosts of YouTube channels and radio or TV personalities on your site.If your target prospect is paying attention to these influencers — you must reach out to them and leverage their exposure. All of these efforts will benefit your startup.Call or send emails to your influencers. Offer free products or services — you will most likely need to get creative. Reach out to these influencers. A mention from any influencer can propel your business startup from literally nothing — to a credible and legitimate force.7. Emotional advertisements.A number of studies have revealed that emotional advertisement outsells logic. In making brand decisions, people rely on their emotions rather than just information. The emotional response to ads has proven to be more influential on the decision making and purchasing intent of a person.Unruly — a platform that ranks successful viral ads each year — discovered in 2015 that the most shared ads relied heavily on emotional awareness. Relating to friendship, happiness, warmth, and inspiration — they killed it with emotion.How can a business drive connection with its target audience through emotional content? Tags:#marketing#Marketing Plan For Startups#startups Mark SandsHigh Risk Merchant Account LLC How OKR’s Completely Transformed Our Culture The Dos and Don’ts of Brand Awareness Videos Related Posts Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue.Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels spinning. Always remember, building your brand is a perpetual process, so get into the right mindset from day one.Here are seven successful marketing tips that can help you establish a solid framework and platform.These seven tips can move you forward in every entrepreneur’s journey to success.1. Define your end goal.Just as it is practically impossible to embark on a road trip without deciding on a destination and determining your reason for the trip — it is only ideal that you define your marketing and business goals.Do you relate with your target prospects on social media?Ask yourself, how do you plan to increase the number of followers on your profile? How do you plan to generate traffic for your website? How will you  be reaching out to leads/prospects. What is your plan to converting them into customers. Your company will require a well-defined approach with specific objectives.What goals do you hope to accomplish? In two years? Where will you be in five years? When you have an end goal, you can now start using landmarks. You will now be utilizing marketing strategies that can help you reach your destination.2. Maintain a consistent brand and message.The importance of consistency in the brand and message of startups cannot be overemphasized. It is often a school of thought that consistency and discipline is only important for the biggest enterprises.While your startup will definitely under-go  minor changes over time — consistency is key. to as it This process will help the minds of your target audience.3. Determine your target audience.What can you possibly achieve without the right prospects? No matter how great of a marketing plan, product, or service you have in place, customers are crucial to the success of your small business. But who are these customers?Obviously, you won’t cater to the needs of everyone. It is important that you define your target customers so you can structure your marketing strategy to meet their needs.How can you determine your target audience? This can be a pretty tough puzzle to solve but you can soar with these three ideas:Identify the basic demographics of your target prospects such as their gender, age, and location.Learn how to relate with your audience by analyzing their personalities and/or shopping behavior.Establish your brand’s message following your research.These suggestions will help you hone in on your specific audience. You will be better able to determine their needs and structure your offerings to satisfy them.4. Find the social channel for your startup.Many startups recognize the power of affordable social media marketing. However, only few understand the need use the right channels.Each social media channel serves different personalities and audience. Certain audiences engage with each channel differently, so it’s up to you to determine what works best for your startup.Some of the channels and their behaviors include: AI is Not the Holy Grail of Sales, at Least Not… Happiness:Positive posts that create an atmosphere encouraging smiling, laughing, and generally happy customers will definitely increase user engagement.Coca-Cola is an example of a brand that leveraged emotional content to reach its target customers. With tag-lines such as “Open Happiness” and Taste the Feeling.” The brand has been able to connect with its customers by focusing on the happy photos of people engaging one another.Fear/Surprise:Fear is a built-in human instinct that triggers reactions to threats and helps to boost our chance of survival. It creates a sense of urgency that prompts us to act, to effect a change, or for the purpose of this article.Purchase an item that will prevent catastrophic events in one’s life. Lots of scare-driven tactics are employed in commercials to prevent cigarette smoking and drunk driving.However, caution must be exercised while using this strategy to avoid displaying disturbing ads to viewers. Creating anticipation while passing an emotional message can prove especially effective for startups.Anger:Although anger is a negative emotion, it can also wake the emotions of people and spur them to action. Frustration and disgust can cause people to ask important questions.While ads that promote negative emotions are less common, a study discovered that integrating anticipation and surprise into the content led to huge successes for such brands.Create ads that take your viewers aback and cause them to ask important questions. Emotional content can be especially helpful to connect directly with your target audience.8. Assemble the right team.Individual talents and skills are important qualities for any business. However, teamwork kicks it up a notch. To develop an effective marketing plan, you need to have the right team.This means having individuals with varying strengths and skills who come together for a common goal: to complement each other for the overall growth of the company. Maybe consider hiring a professional marketing team on a contractor basis.When building a team, consider a few factors:Identify the roles you need to fill to achieve your end goals.Determine whether you would need individuals to work on a contract basis.Interview each candidate for their strengths, skills, and experience.Conduct assessments regularly for members of your team.Since resources may be limited for a small startup, the suggestions above may prove challenging. But you can try out other alternatives.Is your partner a great social media expert? Do you have an intern who is a coding whiz? Use the resources available until you are gradually able to expand your team.Closing thoughts.As mentioned earlier, creating a killer marketing plan does not necessarily cost lots of money. All that is required is your time, effort, and creativity.Let you focus be on providing unique solutions. By being creative with your service, you will soon find your target customers opening up their wallets for you. Your customers will help you make the success of your startup. China and America want the AI Prize Title: Who …last_img read more

3×3 hoop wars reaches finale at Taguig

first_imgView comments Typhoon Kammuri accelerates, gains strength en route to PH It was, however, a different story in North Luzon, as Don Mariano Marcos Memorial State University dominated University of Luzon, 51-33.Metro Manila was the last stop for the Regional Qualifiers, with Our Lady of Fatima University defeating Colegio de San Lorenzo, 50-48.The five regional winners, along with the NCAA Champions Arellano University, are expected to give their all for one more day as they duke it out and earn the right to be called as the one, true National Champion!Witness the thrilling conclusion of the tournament on January 27, Saturday, 11:00AM at Vista Mall Taguig. Admission is FREE! You may also stream the games LIVE via social media at all the exciting plays and highlights on television courtesy of our media partner, the FOX Sports Networks (airing schedule TBD).ADVERTISEMENT Kammuri turning to super typhoon less likely but possible — Pagasa Six teams have made it past tough battles to make it this far and have punched their ticket in the National Finals.Due to the quirky nature of the 3×3 rules, the competition has seen its share of thrilling finishes beginning with the University of the Visayas holding off University of San Jose Recoletos 47-43 to take the Visayas Leg.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThis was followed by another close contest in South Luzon, when the visiting Trace College managed to topple the host squad University of Nueva Caceres, 51-45.The close winning margin trend went on in the Mindanao Leg when Southern Philippines College were able to eke out a 46-44 victory over Southern City College. There may be less players at once on the hardwood, but the action promises to be just as intense as we enter the final stage of the Philippine Collegiate Champions League 3×3 basketball tournament!ADVERTISEMENT Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Brace for potentially devastating typhoon approaching PH – NDRRMC LATEST STORIES Napa elated as Wangs Basketball-Letran off to a good start NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Read Next MOST READ John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Be in the know and get all the latest news, schedules, and updates by visiting the league’s official website at!ADVT Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Don’t miss out on the latest news and information. 2 ‘newbie’ drug pushers fall in Lucena sting Slow and steady hope for near-extinct Bangladesh tortoiseslast_img read more

ONE roundup: Tatsumitsu gets ONE flyweight GP date vs Demetrious Johnson

first_imgEthel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Cayetano: Senate, Drilon to be blamed for SEA Games mess Private companies step in to help SEA Games hosting MOST READ Wada (21-10) is eight inches taller than the 4-foot-11 Balart (8-2) and he used his striking to great effect to earn some points in the minds’ of the judges especially in the second and third rounds.Although Balart scored a massive takedown in third round, Wada was able to land some stiff straights to maintain his control.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsWada will next face Demetrious Johnson in the semifinals of the Flyweight Grand Prix.Meanwhile, Brazil’s Leandro Issa submitted China’s Fu Changxin via arm bar 3:03 into the first round of their fight. The Thai fighter was also the aggressor between the two consistently landing the stiffer kicks and dodging Momotaro’s headkicks.Bi Nguyen scored a quick technical knockout victory over Dwi Ani Retno Wulan 3:55 into the first round of their atomweight bout.The KillerHer Bee (5-3) bounced back from her loss to Jayme Hinshaw back in July of 2018 and also chalked up her first fight in ONE under the win column.Wulan, meanwhile, dropped to 1-1 with both of her fights happening under the ONE banner.Sports Related Videospowered by AdSparcRead Next Panelo: Duterte ‘angry’ with SEA Games hosting hassles Gustavo Galart vs Tatsumitsu Wada in ONE World Flyweight Grand Prix. Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—Japan’s Tatsumitsu Wada escaped with the unanimous decision win over Cuba’s Gustavo Balart to advance to the ONE World Flyweight Grand Prix in the ONE: Roots of Honor card Friday at Mall of Asia Arena.Balart had early control of the match cutting open a wound above Wada’s left eye but the Japanese managed to recover and used his striking to neutralize the Cuban.ADVERTISEMENT View comments PBA semis: On a cold-shooting night, Rain or Shine draws first blood vs Magnolia DA eyes importing ‘galunggong’ anewcenter_img LATEST STORIES Don’t miss out on the latest news and information. With 10 seconds left, both fighters threw out all defensive planning and landed shot after shot but Topic got a little too excited and landed a couple more blows after the final bell.China’s Xie Bin submitted Afghan Ahmad Qais Jasoor in their bantamweight clash.Xie (6-2) applied the D’arce choke midway through the second round and Jasoor (5-2) was forced to tap out 2:27 into the period.“This is what I want to do, this is what I can do, this is what I trained to do, the D’arce choke, said Xie who his sixth straight fight.Singapore’s Niko Soe had a complete turnaround and earned the victory against Indonesia’s Eko Roni Saputra.Saputra had the initial advantage in their flyweight fight scoring a single-leg takedown early in the round.Soe, however, got into standing position and landed a sharp right elbow to Saputra’s forehead cutting open the Indonesian.The referee called for the doctor but the wound was too big to be closed in time giving Soe the win 3:03 into the fight.In the ONE Super Series, Thailand’s Lerdsila Phuket Top Team earned then convincing unanimous decision win over Japan’s Momotaro.Phuket Top Team relied mostly on his body kicks that Momotaro continuously absorbed throughout the fight. Leandro Issa Vs Fu Chang Xin in ONE: Roots of Honor. Photo by Tristan Tamayo/INQUIRER.netIssa (17-7) is a natural bantamweight while Fu (8-2) is registered as a featherweight and the two fighters met at a catchweight of 149 lbs.The Brazilian had early control of the match and his brutal arm bar was just the punctuation to his dominance.Issa has now won four of his last five fights including this bounce back victory after losing to Muin Gafurov in October of 2018. Fu saw his five-fight winning streak get snapped.In the ONE Super Series kickboxing, Andrei Stoica scored a tough unanimous decision win over Ibrahim El Bouni in the light heavyweight division.Andres Stoica vs Ibrahim El Bouni in ONE: Roots of Honor. Photo by Tristan Tamayo/INQUIRER.netBoth fighters were aggressive throughout the second and third rounds but El Bouni suffered an unintentional eye poke late in the final round.ADVERTISEMENT Despite the late stoppage, Stoica was able to earn the nod of all three judges.In one of the thrilling matches of the night, James Nakashima recovered from Luis Santos’ constant striking and earned a technical knockout win 56 seconds into the second round of their welterweight bout.The United States’ Nakashima (11-0) won his first stoppage with his previous 10 wins all ending via the judges’ decision while Santos, of Brazil, (65-12) lost two of his last three fights.James Nakashima vs Luis Santos in ONE: Roots of Honor. Photo by Tristan Tamayo/INQUIRER.netSantos and Nakashima had an awkward fall early in the second round and this lead to the Brazilian pulling his groin.With his health not at peak shape, Santos verbally told the referee that he couldn’t continue.Brazil’s Anderson Silva scored a quick knockout win over Australia’s in the heavyweight division for the ONE Super Series kickboxing event.Silva landed a stiff right hook that put Meunier to sleep 1:14 into the first round.In the third of the ONE Super Series bouts, Saemapetch Fairtex earned the majority decision win over Ognjen Topic.Fairtex was the more aggressive of the fighters landing the stiffer shots in the first two rounds but Topic managed to sneak in some blows in the third round. PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Hontiveros presses for security audit of national power grid Philippine Arena Interchange inaugurated SEA Games hosting troubles anger Dutertelast_img read more