Geocaching.com Presents: Finding a Trackable – What to Do?

first_imgWatch this video to show you what to do when you encounter Geocaching.com Trackables in a geocache. Learn the two options you can choose from to help make the most of a Trackable’s journey. Trackables add an exciting dimension of world exploration to the hobby. Each Trackable has a unique code that allows its movements to be tracked on Geocaching.com. The Trackable’s owner can drop it in a cache and then watch as geocachers help the Trackable wander the globe by moving it from cache to cache. Most Trackables are assigned goals that direct them to specific areas. SharePrint RelatedTrackable EtiquetteNovember 24, 2010In “Learn”Everything You Ever Needed to Know about Trackables – A Geocaching.com PresentationSeptember 20, 2012In “Learn”Five reminders about trackablesAugust 28, 2018In “News” Click the image to see what to do after you find a TrackableInterested in  a Trackable of your own? Check out the Trackables collection of more than 100 items at Shop Geocaching.Subscribe to the official Geocaching.com YouTube channel to be one of the first to see new videos about the evolving world of geocaching. Watch the more than 50 videos produced by Geocaching.com on our video page.Share with your Friends:Morelast_img read more

AT&T pilots smart city projects around Chicago

first_imgHow Connected Communities Can Bolster Your Busi… Tags:#AT&T#CES2017#Chicago#IoT#Smart Cities#smart city#transportation Donal Power How IoT Will Play an Important Role in Traffic … AT&T and the City of Chicago are deepening their smart city partnership with a pilot project for smart kiosks and bus shelters.The telecoms giant is expanding its smart cities work in the city with the new structures that will provide free Wi-Fi.The announcement of the project, which will roll the technology out within the next couple months was announced at the Consumer Electronics Show (CES) in Las Vegas.Besides internet connectivity, the smart transit shelters will include digital delays tracking bus arrival times and intelligent lighting. Ericsson is also a technology partner on the shelters.As for the kiosks, they will feature touchscreens, USB charging ports and tourist information.  They also may include expanded information like public safety and weather alerts, along with restaurant offers.“All the pilots we’re doing are designed to keep the residents more productive and engaged as they move about town,” said Mike Zeto of AT&T’s Smart Cities program. “The goal is to help the city try out tech that will provide benefits.”She said that the city would be launching up to three prototype bus shelters and five kiosks around the city. The locations of the test beds will be announced in the coming weeks.Looking to make O’Hare smarter, tooMeanwhile, AT&T Smart Cities is expanding its presence at O’Hare International Airport. It currently is installing digital displays that show real-time ground transport information.And now it is adding a new project which will capture passenger data as they move around the airport.“We’re leveraging big data to look at the flow of people throughout the airport to help us understand where people are coming from and where they are going,” said Chicago’s Chief Information Officer Brenna Berman. “That kind of data will help the team that manages O’Hare better understand how to help the travelers at O’Hare. For example, is there a better way to manage the taxi queue?”Chicago was one of the first U.S. cities involved in AT&T’s smart cities program, announced last year.center_img Related Posts Surveillance at the Heart of Smart Cities For Self-Driving Systems, Infrastructure and In…last_img read more

Killer Marketing Plan For Startup Entrepreneurs

first_imgMark Sands, co-founder of High Risk Merchant Account LLC, enjoys writing onsmall business and entrepreneurial advise for start-up entrepreneurs. Visit us online at https://hrma-llc.com Facebook:This is the powerhouse of social media. This means you will likely find all audience-types on the platform. But you are not in business for everyone, so you must determine where you can find your targets and reach out to them.Instagram:This is a great tool for native advertisement purposes. Since the algorithm is optimized for valuable content, you will likely gain natural following of your target audience if you provide top quality content.Twitter:Twitter is another top notch social media channel. However, consistency is required to gain and maintain your audience. The ultimate goal though, should be to provide content that is relevant to your audience.To improve your chances of reaching even more people, you can run a sponsored ad with a little budget.You much evaluate and test each channel of social media in order to know which channel your customers feel comfortable with and how they relate to the social media channel. To add extra sweetener — you can invest a few bucks on a sponsored campaign. You can rest assured you will achieve results sooner rather than later.5. Build a referral network.Word of mouth advertising is one of the most powerful forms of advertisements, especially for small businesses. Since people make purchases based on trust and credibility, you can take advantage of their network and get a referral.Getting a referral involves a two-step process.First step:You must deliver top quality results for your clients. During this process, ensure you keep the communication lines open so you can keep them engaged throughout the course of the transaction.Second step:Ask for feedbacks. Transparency is a very important quality especially for startups. Even if something goes wrong, asking for feedbacks is a great way to learn the personalities of your clients, and how satisfied they are.Build upon these comments for the future. Whether a feedback is positive or negative — your startup will enjoy from engaging with users. A negative feedback offers you an opportunity to learn areas that require improvement while a positive feedback helps to build your referral network.Be thankful for your customers’ connection with you.If a client is satisfied with your service — you can also let such one know that you also enjoyed working with them. Let your clients know that you will be looking forward to future engagements with them.If they do not have a need for your service at the time, you can politely inquire if they know anyone who would like your offerings. Even if this doesn’t lead to a prospect right away, you can rest assured the client will keep you in mind if anything comes up in future.6. Cultivate relationships with influencers.Influencers are just as important as your customers. They are the people your target audience listens to on a daily basis. You may wish to include hosts of YouTube channels and radio or TV personalities on your site.If your target prospect is paying attention to these influencers — you must reach out to them and leverage their exposure. All of these efforts will benefit your startup.Call or send emails to your influencers. Offer free products or services — you will most likely need to get creative. Reach out to these influencers. A mention from any influencer can propel your business startup from literally nothing — to a credible and legitimate force.7. Emotional advertisements.A number of studies have revealed that emotional advertisement outsells logic. In making brand decisions, people rely on their emotions rather than just information. The emotional response to ads has proven to be more influential on the decision making and purchasing intent of a person.Unruly — a platform that ranks successful viral ads each year — discovered in 2015 that the most shared ads relied heavily on emotional awareness. Relating to friendship, happiness, warmth, and inspiration — they killed it with emotion.How can a business drive connection with its target audience through emotional content? Tags:#marketing#Marketing Plan For Startups#startups Mark SandsHigh Risk Merchant Account LLC How OKR’s Completely Transformed Our Culture The Dos and Don’ts of Brand Awareness Videos Related Posts Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue.Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels spinning. Always remember, building your brand is a perpetual process, so get into the right mindset from day one.Here are seven successful marketing tips that can help you establish a solid framework and platform.These seven tips can move you forward in every entrepreneur’s journey to success.1. Define your end goal.Just as it is practically impossible to embark on a road trip without deciding on a destination and determining your reason for the trip — it is only ideal that you define your marketing and business goals.Do you relate with your target prospects on social media?Ask yourself, how do you plan to increase the number of followers on your profile? How do you plan to generate traffic for your website? How will you  be reaching out to leads/prospects. What is your plan to converting them into customers. Your company will require a well-defined approach with specific objectives.What goals do you hope to accomplish? In two years? Where will you be in five years? When you have an end goal, you can now start using landmarks. You will now be utilizing marketing strategies that can help you reach your destination.2. Maintain a consistent brand and message.The importance of consistency in the brand and message of startups cannot be overemphasized. It is often a school of thought that consistency and discipline is only important for the biggest enterprises.While your startup will definitely under-go  minor changes over time — consistency is key. to as it This process will help the minds of your target audience.3. Determine your target audience.What can you possibly achieve without the right prospects? No matter how great of a marketing plan, product, or service you have in place, customers are crucial to the success of your small business. But who are these customers?Obviously, you won’t cater to the needs of everyone. It is important that you define your target customers so you can structure your marketing strategy to meet their needs.How can you determine your target audience? This can be a pretty tough puzzle to solve but you can soar with these three ideas:Identify the basic demographics of your target prospects such as their gender, age, and location.Learn how to relate with your audience by analyzing their personalities and/or shopping behavior.Establish your brand’s message following your research.These suggestions will help you hone in on your specific audience. You will be better able to determine their needs and structure your offerings to satisfy them.4. Find the social channel for your startup.Many startups recognize the power of affordable social media marketing. However, only few understand the need use the right channels.Each social media channel serves different personalities and audience. Certain audiences engage with each channel differently, so it’s up to you to determine what works best for your startup.Some of the channels and their behaviors include: AI is Not the Holy Grail of Sales, at Least Not… Happiness:Positive posts that create an atmosphere encouraging smiling, laughing, and generally happy customers will definitely increase user engagement.Coca-Cola is an example of a brand that leveraged emotional content to reach its target customers. With tag-lines such as “Open Happiness” and Taste the Feeling.” The brand has been able to connect with its customers by focusing on the happy photos of people engaging one another.Fear/Surprise:Fear is a built-in human instinct that triggers reactions to threats and helps to boost our chance of survival. It creates a sense of urgency that prompts us to act, to effect a change, or for the purpose of this article.Purchase an item that will prevent catastrophic events in one’s life. Lots of scare-driven tactics are employed in commercials to prevent cigarette smoking and drunk driving.However, caution must be exercised while using this strategy to avoid displaying disturbing ads to viewers. Creating anticipation while passing an emotional message can prove especially effective for startups.Anger:Although anger is a negative emotion, it can also wake the emotions of people and spur them to action. Frustration and disgust can cause people to ask important questions.While ads that promote negative emotions are less common, a study discovered that integrating anticipation and surprise into the content led to huge successes for such brands.Create ads that take your viewers aback and cause them to ask important questions. Emotional content can be especially helpful to connect directly with your target audience.8. Assemble the right team.Individual talents and skills are important qualities for any business. However, teamwork kicks it up a notch. To develop an effective marketing plan, you need to have the right team.This means having individuals with varying strengths and skills who come together for a common goal: to complement each other for the overall growth of the company. Maybe consider hiring a professional marketing team on a contractor basis.When building a team, consider a few factors:Identify the roles you need to fill to achieve your end goals.Determine whether you would need individuals to work on a contract basis.Interview each candidate for their strengths, skills, and experience.Conduct assessments regularly for members of your team.Since resources may be limited for a small startup, the suggestions above may prove challenging. But you can try out other alternatives.Is your partner a great social media expert? Do you have an intern who is a coding whiz? Use the resources available until you are gradually able to expand your team.Closing thoughts.As mentioned earlier, creating a killer marketing plan does not necessarily cost lots of money. All that is required is your time, effort, and creativity.Let you focus be on providing unique solutions. By being creative with your service, you will soon find your target customers opening up their wallets for you. Your customers will help you make the success of your startup. China and America want the AI Prize Title: Who …last_img read more

‘Stay united to tackle BJP in polls’

first_imgThe newly appointed in-charge of party affairs in Himachal Pradesh and Congress Rajya Sabha member Rajni Patil on Tuesday accepted that all was not well in the State party unit and she would inform the high command in this regard.After meeting senior party leader and former Chief Minister Virbhadra Singh, Ms. Patil said the octogenarian leader, despite the recent defeat in the Vidhan Sabha elections, was still insisting on removing PCC president Sukhwinder Singh. However, she added that at present there was no such move.Earlier Ms. Patil, addressing the general house, stressed the need for unity in the party to face the BJP and to serve the people. She also asked the party unit to be ready for the coming Lok Sabha elections and appealed to the offices-bearers to end factionalism. The party has set up teams of 11 workers for each of the 7,500 booths in the State and connected them with the “Shakti App” at the party centre, said Mr. Sukhwinder Singh.last_img read more

Paul George heading to Thunder, Griffin stays with Clippers – reports

first_imgPagasa: Kammuri now a typhoon, may enter PAR by weekend Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games What ‘missteps’? Pagasa: Kammuri now a typhoon, may enter PAR by weekend Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games LATEST STORIES In other trade moves reported Friday, Los Angeles Clippers stalwart Blake Griffin is set to sign a new five-year deal that will see him remain in California.The Los Angeles Times and ESPN both reported that Griffin would sign a deal worth $173 million after scrapping scheduled meetings with Phoenix Suns and Denver Nuggets.It follows a tumultuous week for the Clippers, who on Wednesday saw Chris Paul depart for the Houston Rockets ahead of free agency starting on Saturday.READ: Clippers coach Rivers on Chris Paul trade: ‘I hate the way it ended’Paul joined the Rockets following a reported rift with coach Doc Rivers. Griffin, the top overall pick in the 2009 NBA Draft, last week opted out of his contract and became an unrestricted free agent.ADVERTISEMENT China furious as Trump signs bills in support of Hong Kong Another vape smoker nabbed in Lucena Paul George and Russell Westbrook are set to become teammates in the Oklahoma City Thunder. AFP/GETTY IMAGES FILE PHOTOLOS ANGELES—Indiana Pacers star Paul George is set to join the Oklahoma City Thunder in a blockbuster deal that will see Victor Oladipo and Domantas Sabonis head in the opposite direction, reports said Friday (Saturday, Manila).ESPN reported that four-time All-Star forward George heads to the Thunder despite pledging to remain with the Pacers for the 2017-2018 season.ADVERTISEMENTcenter_img Pacquiao, Horn make weight for fight LOOK: Jane De Leon meets fellow ‘Darna’ Marian Rivera MOST READ Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. View comments George, 27, had been widely linked to a 2018 move to the Los Angeles Lakers when he becomes a free agent next year.READ: Paul George informs Pacers he will leave in 2018FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsInstead, the Pacers star is now poised to join Oklahoma City, where he will forge a partnership with NBA 2016-17 Most Valuable Player Russell Westbrook.No further details of the proposed deal were immediately available, but the move would enable Indiana to obtain talent for losing George, something they wouldn’t get if he played out his contract next season. Paul and Griffin have been integral to the Clippers’ record of reaching the post-season in the last six seasons, although they have never made it further than the second round.Griffin has also endured recent seasons disrupted by injuries that have restricted him to just 83 regular season appearances in the past three seasons.Griffin averaged 21.6 points and 8.1 rebounds last season in 61 games.Sports Related Videospowered by AdSparcRead Nextlast_img read more

Vintage values

first_imgThe 40 ft high dome perched atop the heritage mansionDominating the skyline of Kolkata’s Sambhunath Pandit Street is an octagonal dome, painted a dazzling shade of silver. At an approximate height of 40ft, the orb is seen perched on a four-storeyed vintage mansion. Clustered on its facade are windows with green wooden slats and antique-metal grilles that shove you inside a time capsule.Weave your way through a jumble of modern structures dotting the affluent neighbourhoods of Chowringhee and Elgin Road to gape at the 77-year-old residence of Janaki Nath Mukerji, the first Indian Post Master General of British India. A formal portico leads up to the main entrance where a JNM-stencilled Belgian glass door greets you. Also sharing door space are the family motto”Laborare est Orare” (Labour is worship) and mystic shlokas from The Upanishads.The drawing room is outfitted with ornate sofasStep inside the enchanted precincts of this Raj-era building through a Burma-teak main door. For design buffs who set foot here, it’s a veritable Mecca. The roster of objets d’art strewn generously include a stylish hat stand, opulent four-poster beds, Belgian stained-glass chandeliers and much more. Nearly everything in the 12,000 sq ft-sprawling structure spells heritage chic. There are more than 30 rooms in Santikutir, as the house has been fondly christened, spread out between its four levels. Of all the spaces, the black and white stone courtyard leading on to the foyer make the most fitting start to your sightseeing tour. Snaking up from the foyer is a well-waxed Italian marble staircase, which is indeed a glorious affair with 75 continuous steps that are not punctuated by landings. It is flanked on one side by a flamboyant wooden banister while the other side is a dado rail embellished with Italian grey marble along with red and green mosaic.An intricately carved dresserStroll through a maze of winding corridors and courtyards to discover a fantastic assortment of vintage bric-a-bracs. The roll call of collectibles displayed in various rooms is long and intriguing. You cannot miss Burma-teak secretariat tables, a single-unit dresser, a 1938 roll-top writing desk from the stable of 19th century carpenters Prabartak as well as cupboards from the city’s famed period furniture outfit C Lazarus and Company.Mukerji’s initials are stencilled on the glass doorBut the most treasured piece in this furniture cornucopia is Janaki Nath Mukerji’s very own double bed. A groovy four-poster, this early 20th century piece flaunts a delicate woodwork-detailed headboard and is still cherished by the Mukerji clan. Great grandson Soumen Mukerji recalls how the bed functioned as a single-sleeper unit when he was young. Almost always, he admits candidly, half of the bed’s sprawling expanse was piled high with thick volumes.Clearly, books outnumbered residents in this opulent building once upon a time. Mukerji, who was conferred the ‘Order of the British Empire’ for his contribution in the field of long-distance telephony, built a collection of over 10,000 titles on a wide variety of subjects ranging from history and philosophy to religion and science. Several first editions and rare volumes were part of this collection too.The courtyard is skirted by verandahs on three sidesBut the bibliophile’s family has moved on since then. Currently, frenetic refurbishment is a way of life here but it’s being carried out without toning down its legendary grandeur. The renovated drawing room sports an ornate look with walls painted a dark shade of peach accentuated with warm-yellow lighting. Highlights include floor to ceiling Victorian-style curtains with classic swag valances. They work as adornments for the room’s skylights which are offset by colourful mosaic niches outside. The crown jewel of the mansion is its central courtyard that whisks you off to a bygone era. Offering unfettered views of the sky and skirted by verandahs on three sides, it used to be the venue for several communal gatherings including musical soirees and condolence meets.May be the glorious days of yore are long gone and things have toned down. But as the sun goes down on the glossy dome, you cannot help but wonder how this majestic structure still manages to transform the landscape.advertisementlast_img read more