What online gaming can teach your credit union about referral marketing

first_img 18SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr The gaming industry hosts some of the most globally well-known and successful referral programs. Across the world, more than a billion and a half people are gaming, and about 700 million people are playing online games. Online gaming has become a much more mainstream activity in recent years and no particular age group or gender dominates the playing field. However, some research indicates that the average age of a gamer is around 31.Mobile gaming is the biggest growth opportunity in online gaming right now. In the U.S., about 70% of mobile users play games on their devices, and games are consistently at the top of the download charts for iOS and Android devices. Young, Millennial women are the demographic most likely to play online games on a mobile device.Time For a Referral Boom!The dominance of mobile and the fact that female Millennials are the demographic most likely to play online mobile games suggests that we may be about to see an explosion in the number of referral programs launched by online or mobile gaming companies. There are three big reasons why:18 to 35 years olds are the demographic most likely to partake in online referral activitiesWomen are more likely than men to refer or recommend services, including games, to other peopleMobile is increasingly becoming the main channel used to send referrals continue reading »last_img

Leave a Reply

Your email address will not be published. Required fields are marked *