Wishgenie lets people fundraise by buying joint gifts for Christmas

first_imgWishgenie lets people fundraise by buying joint gifts for Christmas AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: christmas Digital Trading Wishgenie Online giving platform Wishgenie is enabling friends and families to chip in to buy a joint gift at Christmas, and raise funds for their favourite charity or school through ‘crowdgifting’.Individuals and organisations can create a wish list and invite friends and contacts to buy from it, or they can choose to buy a gift for someone or an organisation and invite contacts to contribute towards the cost.The site raises funds for charity at no cost to the donor by letting shoppers generate affiliate commissions when shopping online from supermarkets and other stores. It also offers a challenge function through which individuals can collect sponsorship money for charities.Wishgenie also lets charities recruit and manage volunteers, so highlights the fact that members of the public can donate time as well as money.Wishgenie says that it “does not charge any fees or take commission from donations or crowdfunding projects” but instead “allows not-for-profits to raise funds from their supporters at no cost to these individuals or the charities, making community giving a sustainable concept”. It generates its income by sharing the affiliate fee earned from the online shopping purchases. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 13 December 2013 | Newslast_img

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